Augustin Porcher
porcheraugustin@gmail.com
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Quick overview
Immersive experience
THE TEAM
I worked in a team of 6, we were 5 transport designers and me in UX design.
Initial Brief
Visit to a Dealership and Factory
Interview in agricultural school
We went to meet the new generation of users to better understand the challenges of tomorrow and their expectations.
LOTS OF INSIGHTS
ENVIRONMENT
Environmental stress
Energy dependance
Precision is key
Adapting to the climate changes
Less water, more dryness
New techniques and innovations
Feeling like a polluter
The tractor is too aggressive
Lack of recognition
Feeling like being the enemy of the public
Perception of the farmer with this tractor
A need of communication with colleagues
Loss of his farmer friends
Need for a strong human link with technicians and mechanics.
Need proximity with MF.
New generation of farmers are connected to social networks
Increasing prices of equipment
Rules too general and not adapted to the reality of things
Many laws and politics
REBRIEF
USER PERSONAS
Nicolas
Nicolas
He wants to work in the agricultural sector but is familiar with the difficulties and is aware of the challenges of becoming a farmer. He is also very handy and self-taught.
Jeanne
Jeanne
After reading several books and discussing ecology with friends, she decided to embark on a completely different project. But the difficulties and the lack of time seem to gradually erase this dream.
Jeremy
Jeremy
After a lot of reflection on his direction he still doesn't really know what he will do in life but he is passionate about motorsport and old mechanics. He also loves everything that is manual workshop.
Ideation Workshop
360° SUPPORT
VISION
Let's design an accessible market gardening Co-bot, which reduces the physical impact of work and makes the profession accessible to everyone.
DISCOVER THE CANOPY
Here are all the features of the MF CANOPY.
EXCELLENT MANEUVERABILITY
The 4 wheels are driven and steered, which allows the vehicle to have a very small turning radius and therefore to maneuver in greenhouses.
THIN WHEEL
The distance between the wheels is ideal for cultivation and allows for passage through trenches.
LYING-OWN USE
To cultivate the soil without damaging the back, the lying position is ideal.
ROOF
The roof over the seat allows for pleasant use in the sun or light rain.
AUTONOMOUS MONITORING
The upper lidar allows perfect tracking of crop lines so that it can steer autonomously while the user works lying down.
LIGHTING
To be able to continue working in low light, the MF CANOPY has headlights on the roof and at the user head level.
PLANTING
In order to be able to plant the growing tray is positioned at the level of the user head.
SEAT ADJUSTMENT
In order not to always stay in the same position and to adapt to all body types, the seat is adjustable.
TOOL SUPPORT
In order to have everything with her, Jeanne can also take tools on the side.
SWITCH IN STANDING POSITION
The standing position allows for new use and the vehicle drives faster.
STORAGE
The roof now becomes a large storage platform that can support much more weight once lowered.
VISIBILITY
In transport mode, the user has an excellent view of his vehicle since he can directly see all 4 wheels.
LIKE A GAME!
To facilitate maneuvers and simplify steering and acceleration controls, the vehicle is controlled with a joystick.
SCREEN
The screen allows you to view autonomous activity and see the action of the remote control on the vehicle when the user wants to control his vehicle remotely.
WATER BOTTLE HOLDER
Always important to stay well hydrated!
CHARGING SOCKET
The vehicle has its own charging socket as well as a 220V socket for tools.
LUNCH BOX STORAGE
Jeanne also has a refrigerated space for her lunchbox.
SEE THE MF CANOPY IN ACTION
Discover the MF CANOPY in action in its scenario!