Augustin Porcher
porcheraugustin@gmail.com
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Quick overview
Immersive experience
THE TEAM
I worked in a team of 5, we were 2 transport designers, 2 digital designers and me in UX design.
COLLABORATION
We worked in collaboration with the Lynk & Co brand, which gave us an initial brief and supported us throughout the project.
INITIAL BRIEF
BUT, WHY CAR SHARING DOESN'T WORK ?
Insurance
Insurance
I don't really know how it's insured, I don't want to have any trouble with the owner.
Vehicle condition
Vehicle condition
I don't really know in what condition I'll get my car back and if he drove slowly with it.
Organization
Organization
I don't really know in advance when I can make my car available.
Culture influence
Culture influence
There are not many people who use the car sharing feature because it is not part of the culture.
THE TRIBE
DIVIDING THE FAMILY CREATE MICRO STORIES
Needs
- Connect by small duo/trio
- Creates micro scenario
- Shared multiple stories
Problems
- Unnecessarily big for nothing sometimes
- Lack of solution
- Unorganized and unexpected
THE CREW
HARMONY WITHOUT HIERARCHY
Needs
- Interact trough debate
- Creates harmony of habits
- Connect in spaces with no hierarchy
Problems
- The one that drive is the leader
- Placement creates conflit
- No reel private space or intimacy when you need to isolate
NEW YOUTH
RYTHM & RESONANCE
Needs
- Interact trough specific life's moments
- Creates rythm synchronization
- Connect in strong resonance
Problems
- Not the same pace of life
- Don't like large vehicle
- Don't like a lots of features
- Don't like complex HMI
MOMENTUM
We observed users and their behavior to define key moments in family car use.
ORGANIZATION
BREAK TIME
ANIMALS
ALL IN TRUNK
TAKE A BREAK
EAT ARROUND THE CAR
DOG
POSITION OF USE
PLACE ON THE CAR
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THEME
I worked on different themes of different experience that we could develop in our concept
PLAY GROUND
SPREAD
TOTEM
TERRACE
INSECT
ORIGAMI
CANDY
CARAPACE
EGG
WORK ON DIFFERENT PACKAGES
We worked on different ways of positioning ourselves depending on the experience we wanted to convey.
WE CHOOSE
Design Service
A NEW SERVICE
People use pods in the city.
Lynk & Co offers a new experience to live.
Get out of the city in their vehicle.
It's no longer about owning, but about renting and sharing
For a weekend or longer, you can rent a Lynk & Co.
And go on a road trip with your friends
THE SERVICE
The service offers a complete experience, but not only that. It is also an extension of the MOVA ecosystem.
MOVA, SEND OBJECT!
I was looking for a different way to interact in a car. The principle of MOVA is to have several objects that we can send to each other.
MODULARITY, AUTONOMOUS MOVEMENT
It is a luminous textile surface which serves as an interface, it is also magnetic which allows objects to slide autonomously.
A NEW WAY TO INTERACT WITH THE CAR
I was looking for a new way to interact with the vehicle in a shared way. The interface goes around the interior, the user can place objects on it, it slides on the fabric.
ALL AT THE CENTER OF THE EXPERIENCE
This new form of interface allows the car to provide feedback on these decisions and allows the AI to communicate with users.
AI POWERED
Lynk & Co AI takes care of everything: booking, destination, and it sets up the car according to your wishes.
DEVELOPMENT OF OPENINGS
I worked on the various openings in order to offer a very open experience on the outside of the car. The objective was to add sharing features to the travel and pause experience with a real transformation when stopped.
DISCOVER THE TERRACE
Here are all the features of the car.
THE VIEW ON THE WORLD
The opening system offers an ultra-open experience to the outside with an opening glass roof.
OUTDOOR TABLE
The exterior table can be deployed directly from the hood.
LIDAR, AUTONOMOUS DRIVING
This vehicle is completely autonomous, Lidar is present all around the car.
REAR ENTRANCE
To enhance the openness experience, the vehicle also offers rear entry.
TECHBAR
The techbar is the place in the car where all the car technology is concentrated.
EXTERIOR & INTERIOR LINK
The techbar is a real extension of the exterior to the interior.
THE BRAIN
It is the brain of the car, the ventilation, the on-board computer, the Lidar, everything is there.
STORAGE
It is an experience to be lived without sleeping there, which is why everyone has a personal storage.
MOVA
The MOVA ecosystem allows you to bring objects from your pod and use them here. They can slide, interact with the vehicle, or be stowed by AI.
SWITCH BENCH
The front bench seat can swivel to provide a differently configured space.
MODULAR SEAT
The left seat is designed for 2 people, driving or stationary, the seat adapts.
CHANGE ALL POSITION
It is possible to tilt all the seats to switch to a new dynamic.
TIME FOR OPEN-AIR CINEMA!
The rear window becomes a movie screen. You can enjoy a movie outdoors with your friends.
THE HEART
The car also has its revisited campfire which when it gets dark warms the interior with heat from the battery.
GIVE THE CHOICE TO THE AI
All is on your phone. The Lynk & Co AI accompanies you throughout the experience, you give it moods and the AI takes care of setting up the vehicle in the right mode and going to the right spot.